Pitch perfect: Design thinking & pitching for digital health prototyping

Discover the best way to turn your digital health idea into a consise one-minute pitch.

Pitch Perfect is a practical one-day course for healthcare professionals who want to turn a digital health idea into a clearly defined problem, an early-stage solution and a compelling pitch.

Delegates will learn and apply design thinking principles using real healthcare problems, before developing and pitching their own concept.

The course is highly interactive and culminates in a one-minute elevator pitch with audience feedback and a judges' choice.

Course aims

Introduce participants to practical design thinking principles for digital health innovation.
Help participants understand users, jobs to be done and processes before designing solutions.
Develop participants' ability to frame a meaningful healthcare problem and generate potential solutions.
Teach participants how to communicate an idea clearly and persuasively through a short pitch.

Learning outcomes

By the end of the course, participants should be able to:

Identify and articulate a user, the job they need to accomplish and the process around it.
Frame a healthcare problem rather than prematurely designing a product or feature.
Generate and discuss potential solutions using design thinking principles.
Structure and deliver a one-minute elevator pitch focused on the problem, story and proposed value.
Give and respond to feedback and identify next steps for developing an idea.

Who is this course for?

Multidisciplinary healthcare professionals, workers involved in digital health, service improvement, innovation, clinical transformation or early-stage ideas.

Course leaders

Miss Pei-Fen Lin, Consultant ophthalmologist and Clinical director of digital innovation, Moorfields Eye Hospital NHS Foundation Trust.
Dr Mariepi Cilwik Manolia, Consultant anaesthetist and Co-chair of Aurora, Moorfields Women's Network at Moorfields Eye Hospital.
Mr Luis Tojo, Senior commercial manager, UCL Partners.